Your website is your online storefront, and just like your physical store, you want it to be inviting, attractive, and memorable. A great website can help you stand out from the competition, increase engagement and sales, and leave a lasting impression on your visitors. But how do you make your website shine? Here are 10 great ways to make your website stand out: 

Use Bold Colors 

Using bold colors on your website can help it stand out and grab attention. Choose colors that reflect your brand and message, and use them consistently throughout your website. Consider using a bright color as your primary background, or use contrasting colors for your text and graphics. Remember, too much color can be overwhelming, so use it strategically and sparingly. 

Add Video 

Video is a powerful tool that can help bring your website to life. It allows you to showcase your products, services, and brand in a dynamic and engaging way. Consider adding a video to your homepage or product pages to help visitors connect with your brand and message. Keep your videos short and engaging, and make sure they are optimized for mobile devices.

 Incorporate Animation 

Animation can add a fun and playful element to your website. Consider incorporating subtle animations, such as hover effects, scrolling animations, or loading animations, to add interest and interactivity to your website. Make sure your animations are relevant to your brand and message, and don’t overdo it, as too many animations can slow down your website. 

Use Eye-Catching Typography 

Typography can make a big impact on your website’s appearance and message. Choose a font that reflects your brand and message, and use it consistently throughout your website. Consider using a unique and eye-catching font for your headlines, and a more legible font for your body text. Make sure your font is easy to read on all devices, and avoid using too many different fonts. 

Make it Interactive 

Interactive elements can help engage your visitors and keep them on your website for longer. Consider adding quizzes, polls, or surveys to your website to encourage visitor participation. You can also add interactive elements to your product pages, such as 360-degree product views or product configurators, to help visitors explore and customize your products. Just make sure your interactive elements are relevant to your brand and message, and don’t distract from the main purpose of your website.

Use High-Quality Images

High-quality images can help showcase your products and brand in the best possible light. Use high-resolution images that are optimized for web use, and make sure they are consistent with your brand and message. Consider using images that are unique and eye-catching, and avoid using stock photos that are overused or generic.

Optimize for Speed

Website speed is a critical factor in user experience and search engine optimization. Make sure your website is optimized for speed by minimizing page load times, compressing images, and using a fast and reliable web hosting service. You can also use tools like Google PageSpeed Insights or GTmetrix to test your website’s speed and identify areas for improvement.

Use White Space

White space, or negative space, refers to the empty space between elements on your website. It can help create a clean, minimalist look and make your content easier to read and navigate. Use white space strategically to highlight important elements on your website, and avoid cluttering your pages with too much text or graphics.

Make it Mobile-Friendly

More and more people are accessing the internet on their mobile devices, so it’s crucial that your website is optimized for mobile use. Make sure your website is responsive, meaning it adapts to different screen sizes and orientations. Use large, easy-to-tap buttons and links, and make sure your text is legible on smaller screens.

Add Social Proof

Social proof, or the influence that other people’s opinions have on our own decisions, can be a powerful tool for increasing trust and credibility on your website. Consider adding customer reviews, testimonials, or social media feeds to your website to showcase positive feedback and engagement. Just make sure your social proof is genuine and relevant to your brand and message.

Making your website shine doesn’t have to be difficult or expensive. By incorporating these 10 fun and creative elements, you can make your website stand out from the crowd and leave a lasting impression on your visitors. Remember to stay true to your brand and message, and always prioritize user experience and engagement. With a little effort and creativity, you can create a website that truly shines.

Connect with the team at ITG to get your project started today!

About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!