Updated 7 October 2026
A website becomes more engaging when it helps visitors understand your work. Choose additions that answer a real customer question.
Show the work clearly
Use current project photographs or examples with a short explanation of the problem and result. Get permission before naming clients or using their material. A small, relevant gallery is easier to use than a large collection without context.
Explain the process
Describe how an enquiry becomes a quote, approval and completed job. Add useful preparation tips and realistic expectations. Put common questions near the service they relate to rather than burying everything in one long FAQ.
Make the next step obvious
Use clear link labels and a contact route that works on a phone. Check keyboard access, contrast and image descriptions. Test each form and confirmation message. Add animation or video only when it explains something and visitors can control it.
Your next move
Ask a customer what they could not find on the site, then improve that part. ITG can help make the useful content clearer and easier to navigate.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!