Updated 7 October 2026
A good design project is a collaboration with clear responsibilities. Organise the information and decisions before the deadline becomes urgent.
Bring a complete brief
State the audience, purpose, formats, quantity and deadline. Supply approved wording, suitable images and existing brand files. Explain the problem with the current material and share examples for context, not as instructions to copy.
Coordinate feedback
Choose one decision-maker and combine comments into a clear response. Explain what is not working and why rather than offering unrelated design fixes. Resolve conflicting feedback inside your team before sending it back.
Treat proofing as part of the job
Check wording, dates, contact details and specifications on the final proof. Understand that a screen preview does not establish exact printed colour. Confirm the approval and keep the final files in an agreed location.
Your next move
Name the approver and collect the content before booking production. ITG can help establish a process that gives both sides enough time to do the work well.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!