In today’s digital age, having a website is essential for any small business. However, just having a website is not enough. To ensure a good customer experience, there are certain elements that your website should have. Here are 12 key things to keep in mind:

  1. Clear Navigation: Your website’s navigation should be simple and easy to use, allowing visitors to quickly find what they’re looking for.
  2. Mobile Responsiveness: With more and more people using mobile devices to browse the internet, it’s crucial that your website is mobile-responsive, meaning it can be easily accessed and viewed on mobile devices.
  3. Contact Information: Make sure your contact information is easy to find, including your business phone number, email address, and physical address.
  4. About Us Page: Having an “About Us” page can help build trust with your customers by providing information about your business, its history, and its values.
  5. Testimonials and Reviews: Displaying positive customer testimonials and reviews can help establish credibility and trust with potential customers.
  6. Clear Calls-to-Action: Including clear calls-to-action, such as “Buy Now” or “Sign Up Today,” can encourage visitors to take action and engage with your business.
  7. Search Functionality: Including a search bar on your website can make it easier for visitors to find specific information or products.
  8. High-Quality Images: Using high-quality images can help enhance the overall look and feel of your website, making it more visually appealing and engaging.
  9. FAQ Page: Having an FAQ page can help answer common questions that visitors may have about your business or products, providing them with the information they need to make informed decisions.
  10. Social Media Integration: Including links to your social media profiles can help visitors connect with your business on other platforms, expanding your reach and engagement.
  11. Fast Loading Speed: A website that takes too long to load can be frustrating for visitors and may cause them to leave your site. Ensure your website has a fast loading speed.
  12. Security: Ensuring your website is secure, with features such as an SSL certificate and secure payment processing, can help build trust with customers and protect their sensitive information.

In conclusion, incorporating these 12 key elements into your website can help ensure a good customer experience, increase engagement and build trust with potential customers.


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About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!