Updated 7 October 2026
A small business website should answer the questions that come before an enquiry. Make those answers clear on a phone as well as a desktop.
Explain the business
Say what you offer, who it is for and where you work. Include current examples, relevant credentials and a realistic explanation of the process. Avoid a homepage that depends on a slogan without explaining the service.
Make the next step usable
Provide clear contact routes, useful hours and a short form that asks only what you need. Explain what happens after submission. Test links, forms and confirmation messages from a phone.
Build trust through care
Keep information current, use images with permission and provide an appropriate privacy notice. Check readable contrast, keyboard navigation and image descriptions. Assign responsibility for software maintenance and content updates.
Your next move
Ask someone unfamiliar with the business to find a service and send a test enquiry. ITG can help address the gaps they encounter.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!