Updated 7 October 2026
A memorable local campaign does not need to interrupt people or leave a mess. Choose a useful idea, a suitable location and a clear next step.
1. Make a window worth stopping for
Use your own storefront for a seasonal visual, a demonstration or a customer question. Keep the service or product recognisable and include a readable web address. Check what can be seen from the pavement.
2. Offer a small demonstration
Show customers how to use, care for or choose your product. A short in-store session can provide more value than a giveaway. Match attendance to your space and staff capacity.
3. Create a partner trail
Work with a few complementary local businesses on a printed map or shared event. Agree on the offer, dates, responsibilities and permission to use each business’s identity. Let customers decide which stops interest them.
4. Build a reusable photo spot
Use a removable backdrop or simple prop on property where you have permission. Leave an accessible route around it and ask permission before reusing identifiable customer photographs. Design it to pack away and work again.
5. Sponsor something with a practical contribution
Offer useful materials, clear event signage or a service the organiser actually needs. Agree on the recognition in advance and choose a connection that makes sense for your customers.
Your next move
Set a modest budget and one measure, such as qualified enquiries or bookings. Confirm property-owner approval and any local requirements before using public space. ITG can help turn the idea into reusable signs, cards and a matching website destination.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!