Updated 7 October 2026
A logo must work in the places your business actually uses it. Test the practical applications before approving the final artwork.
Check the smallest use
Review it on a phone, business card and product label at real size. Fine detail and thin lines can disappear. Make sure the name remains readable and plan approved simplified versions where needed.
Check different production methods
Test one-colour use, dark and light backgrounds, signs and any specialist production you need. Ask suppliers about their requirements. A full-colour web image is not a suitable master for every print or fabrication process.
Keep the correct files and rights
Obtain the agreed vector master and appropriate web formats. Record colours, spacing and usage guidance. Confirm ownership and licences; stock artwork and fonts may have restrictions that affect logo use or exclusivity.
Your next move
Make a test sheet of your main applications before signing off. ITG can help turn the approved logo into a usable set of files.
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About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!