Updated 7 October 2026
A useful business video explains something customers need to know. Start with one question rather than a promise of a large audience.
Choose a focused subject
Demonstrate a product, explain a process or show how to prepare for a service. Outline the main point and the next step. A short, clear video is often more useful than a long introduction about the business.
Make it understandable and permitted
Prioritise clear sound, stable framing and readable captions. Provide a text summary for people who cannot watch. Get permission for people, client work, music and other material you use.
Connect it to useful information
Use an accurate title and thumbnail. Link to the relevant page and keep the contact route clear. Review whether viewers reach useful next steps, not only the view count. Check provider privacy settings before embedding video on your website.
Your next move
Draft a one-minute answer to a question you hear every week. ITG can help connect the thumbnail and website presentation with the rest of your brand.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!