Creating a brand for your small business is more than just designing a logo and building a website. It’s about creating a consistent look and feel across all of your materials, from your business cards to your social media accounts. Here are 5 key points to keep in mind:
- Consistency is Key
Your brand should be consistent across everything that represents your business, including signage, websites, print materials, products, and social media accounts. By using the same fonts, colours, and design elements, you create a cohesive look and feel that helps customers recognize your brand.
- Follow the Big Brands
Take a page from the big brands’ playbook and keep your branding consistent across all materials. Look to brands like Apple for inspiration, and see how they use the same look and feel in everything they do.
- Pay Attention to the Details
Every time your logo appears, make sure it is in the correct font and colour scheme. Don’t use different variations of your logo or brand elements as this can confuse your customers and weaken your brand.
- Be Consistent Across Social Media
Maintaining a consistent brand on social media is just as important as it is in other areas of your business. Keep your usernames and profiles consistent across all platforms. Use namechk or KnowEm to check whether your username is available on most social networks.
- Use Custom Email Addresses and Domain Names
Instead of using a generic email address, consider using a custom email address with your company name as your domain. Similarly, host your blog on your own domain name rather than a third-party platform. These little details can make a big difference in how people perceive your business.
Remember, branding is about creating a consistent look and feel across all of your materials. By paying attention to the details and following these key points, you can create a strong, recognizable brand that will help your small business succeed.
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About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!