Hey there! Are you tired of handing out boring business cards that end up forgotten or thrown away? Well, fear not my friend, because I’m here to help you design a business card that people will keep!
First things first, let’s talk about shape and size. Who says your business card has to be a plain old rectangle? Try something different! A unique shape can make your card stand out from the crowd. Think outside the box and go for a shape that represents your brand image. If you’re not feeling too adventurous, vertical rectangular cards are still a great option to differentiate yourself from the competition.
Now, let’s talk about design. Some people think that simple is boring, but that’s just not true! A minimalist design can be just as eye-catching as an elaborate one. Remember to keep your text legible and use a grid for proper layout. This will ensure that your key elements are properly aligned and your information hierarchy is on point.
Speaking of information, don’t forget to include the essentials! Your company name, your name, job title, and contact information are a must. If you want to make an even bigger impact, add a positioning statement that defines your brand and its values. This will set you apart from the competition and leave a lasting impression on potential clients.
Consistency is key when it comes to branding. Make sure your business card is consistent with your other brand materials, including your logo, color scheme, and typography. This will help existing and potential customers remember your brand more easily.
Now, let’s talk about materials. A well-designed card can be let down by poor quality card stock and printing. Make sure to use high-quality materials and professional printers to create a lasting impression and inspire trust among potential clients.
Lastly, let your creativity shine! Study the best business cards across several industries and find inspiration to create a unique and unforgettable design. Remember to differentiate yourself from the competition and aim to be unforgettable to your customers.
In conclusion, a good business card should not only present a professional image, but also provide crucial information and catch the interest of potential clients. By following these tips, you’ll be on your way to designing a business card that people will keep and remember for years to come. So go ahead and let your creativity run wild!
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About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!