Updated 7 October 2026
Useful SEO starts with a website people can understand and search engines can access. Fix the basics before buying promises of higher rankings.
Describe the real service
Give each main service a clear page with the audience, service area, process and next step. Use the words customers naturally use, without repeating keywords awkwardly. Add original examples that demonstrate your experience.
Make the structure usable
Use descriptive page titles, headings and link labels. Keep important pages connected through navigation and relevant internal links. Check mobile usability, broken links and whether key content is accidentally blocked from indexing.
Measure suitable traffic
Use Search Console to understand queries and indexing, then connect those observations with actual enquiries. Rankings vary and no provider can guarantee a particular organic position. Avoid buying links or creating thin pages for every nearby town.
Your next move
Choose one important service page and improve its clarity. ITG can help review the structure and connect the content with a useful customer journey.
Further reading: Google’s SEO starter guide.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!