Fresh ideas.
Good ideas for businesses with plenty to do.
Design
Clearer branding, stronger print and design that earns its place.
Marketing
Practical ways to reach the right people and turn interest into enquiries.
Guerrilla Marketing
Inventive campaigns that get noticed without wasting your budget.
Website Design
Websites that are clear, easy to use and ready for your next customer.
Short-Run Printing: Reduce Waste by Planning the Quantity
Short-run digital printing can help you avoid boxes of obsolete labels and marketing pieces. It is not automatically the lowest-impact option for every job.
Product Labels: Make the Important Information Easy to Find
A product label must help customers identify, choose and use the product. Build the information hierarchy before adding decorative details.
When Professional Graphic Design Is Worth the Investment
Professional design is most useful when it solves a communication or production problem. Decide what the project must achieve before comparing prices.
Vinyl Signs: Compare the Cost with the Job They Need to Do
Vinyl can be a practical sign material, but a good return is not guaranteed. Match the message, surface and expected life to the location.
Business Cards: Make the Follow-Up Easy
A useful business card helps someone remember who you are and take the next step. Readability and relevance matter more than an unusual shape.
Typography: Choose Type for the Message and the Reader
A typeface should support the message and remain readable in the finished piece. Good typography is a system of choices, not a rule that one font is always wrong.
Choose a Graphic Designer by Fit, Process and Deliverables
A designer should understand the problem you need to solve and explain how the project will run. Compare more than the appearance of a portfolio.
Work with a Design Team: Make the Brief and Approvals Clear
A good design project is a collaboration with clear responsibilities. Organise the information and decisions before the deadline becomes urgent.
Create a Brand Identity Your Team Can Use
A brand identity is useful when people can apply it consistently. Build practical tools alongside the visual design.
Logo Essentials: Test the Small, Simple and Everyday Versions
A logo must work in the places your business actually uses it. Test the practical applications before approving the final artwork.
Design a Sign for the Place It Will Be Read
A good sign communicates quickly in its actual location. Start with the reader, viewing distance and conditions before choosing the artwork.