Hey there, small business owners! Today, we’re going to talk about an issue that might seem trivial but can make a big difference in how your customers perceive you: outdated profile pictures.

I know it might sound like a rant, but hear me out. As someone who’s been in the design industry for over 25 years, I’ve seen a lot of businesses make this mistake. Using an old photo on your website, social media, or marketing materials can create a false impression of who you are and what you represent.

Think about it: if you meet a person who looks completely different from their picture, wouldn’t you feel a little misled? The same goes for your business. Customers want to know who they’re dealing with, and if your picture doesn’t match your current appearance, it can create a sense of mistrust.

This is especially true if you’re in an industry where your personal brand is a big part of your business, like real estate or consulting. Customers want to know they’re dealing with a real person, not a faceless corporation. Having a current picture of yourself on your website or business card can help bridge that gap and create a sense of connection.

But it’s not just about avoiding a negative impression. A good profile picture can actually help you stand out and create a positive first impression. It’s an opportunity to showcase your personality, style, and professionalism.

So, how do you make sure your picture is up to date and on point? Here are a few tips:

  1. Invest in a professional photo shoot

First of all, don’t rely on selfies or snapshots taken by friends. While they might be fine for social media, you want a higher quality image for your business. Luckily, professional photography is more affordable than ever thanks to digital cameras and online marketplaces like Fiverr and Upwork.

Look for a photographer who specializes in portraits and has experience working with small business owners. They can help you choose the right setting, lighting, and pose to create a flattering image that reflects your personality and brand.

  1. Dress for success

When it comes to your profile picture, first impressions really do matter. Dressing professionally and looking your best can make a big difference in how customers perceive you. Avoid bold patterns or distracting accessories and opt for a classic, timeless look.

Think about the message you want to convey with your outfit. Are you trying to appear friendly and approachable? Or professional and authoritative? Your clothing choices can help reinforce that message.

  1. Pay attention to details

Small details can make or break your profile picture. Make sure you’re well groomed, with neat hair and makeup (if applicable). Choose a background that’s not too distracting but still visually interesting.

Also, consider the angle and composition of the shot. A slightly off-center pose or a tilt of the head can create a more dynamic image. Work with your photographer to find the right balance between professional and approachable.

  1. Update your picture regularly

Finally, don’t let your profile picture become outdated again. Aim to update it at least once a year, or whenever you make significant changes to your appearance (like a drastic haircut or weight loss). This will ensure that customers always see an accurate representation of who you are and what you look like.

In conclusion, your profile picture might seem like a small detail, but it can have a big impact on how customers perceive you and your business. Invest in a professional photo shoot, dress for success, pay attention to details, and update your picture regularly to create a positive and accurate impression. Remember, you are the key player in your business, so make sure your face looks like the real you!


Connect with the team at ITG to get your project started today!

About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!