Updated 7 October 2026
Organised content and files reduce preventable design delays. Make it clear which information is final and who can approve it.
Create one project folder
Keep the brief, approved wording, brand files, images and permission records together. Use descriptive filenames and a simple version convention. Do not make the designer search several email threads for a price or logo.
Prepare before the meeting
Confirm quantities, sizes, contact details and product information before design starts. Identify missing content and who will supply it. A meeting can resolve decisions, but it should not become an unexpected session of writing every label from scratch.
Keep approvals traceable
Name the final approver, combine feedback and record the approved proof. Archive old versions so they cannot accidentally become the next print order. Keep a copy of the agreed final files and specifications.
Your next move
Build a folder for your next project and mark the approved content clearly. ITG can help identify what is needed before the design and production schedule begins.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!