Courtyard Bistro had a clear vision for their new logo when they approached Imagine That Graphics. As a new restaurant with a lovely greenspace patio, they wanted to convey the location’s feeling and the up-market style of the bistro. Imagine That worked closely with the client to consider their vision and goals for the logo, settling on a design that featured a tree as the central feature. The tree reflected the outdoor setting and communicated a sense of growth and stability that aligned with the client’s vision. Colors and typography were chosen to convey elegance and sophistication, which matched the bistro’s upscale positioning. The new logo accurately reflects the brand and mission of Courtyard Bistro, setting it apart from other restaurants in the area.