Updated 7 October 2026
Customer appreciation works best when it is specific and sincere. A clear thank-you can strengthen a relationship without becoming another sales pitch.
Name what you appreciate
Mention the project, referral or trust involved. A short personal note often has more value than a generic automated message. Confirm that the work is complete and address any unresolved issue before celebrating the relationship.
Choose the right format
Use a note, a brief call or a useful care message according to the relationship. If you offer a gift, consider the customer’s policies and preferences. Do not tie appreciation to a positive public review.
Respect the boundary
Keep promotional offers separate from a service thank-you when appropriate. Follow the consent requirements for marketing email. Avoid sharing a customer’s name, photograph or testimonial publicly without appropriate permission.
Your next move
Write one specific thank-you for a recent customer. ITG can help create a restrained card or template that leaves room for your own words.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!