Updated 7 October 2026
Buying locally can support nearby businesses and make collaboration easier. Environmental impact still depends on how a product is made, delivered and used.
Compare the complete option
Consider materials, production, durability, packaging and transport. Local distance alone does not prove that one item has a lower environmental impact. Combine orders or pickups where practical and avoid unnecessary trips.
Use the local relationship
A nearby supplier may make proofing, repairs, advice and small repeat orders easier. Ask what they actually produce locally and what is sourced elsewhere. Compare realistic delivery times and the support available after purchase.
Describe the benefit accurately
Say that you buy from a local business when that is true. Keep broader environmental claims specific and supported. “Printed locally on stock with stated recycled content” tells customers more than an unexplained green symbol.
Your next move
For your next order, compare durability, delivery, support and unused material as well as price. ITG can help work through suitable print options for the actual job.
Further reading: Current guidance on environmental claims.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!