Updated 7 October 2026
A business blog is useful when it answers questions customers actually ask. It also needs someone who can keep the information current.
Check the purpose
List questions that arise before a purchase or during a project. Good topics might explain preparation, choices, care or common mistakes. If a question belongs on a service page, improve that page first rather than hiding the answer in the archive.
Match the schedule to your capacity
A few accurate, useful articles are better than frequent generic posts. Name an owner, allow time for research and review, and use original examples when you have permission. Do not publish unverified AI drafts.
Maintain the archive
Review advice when prices, features, rules or services change. Add a clear updated date after a substantive review. Consolidate repeated topics and preserve useful old links when URLs change. Connect each article with a relevant next step.
Your next move
Draft one article from a real customer question and decide how it will be reviewed. ITG can help build a manageable resource section that supports your services.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!