As a small business owner, it’s important to keep your marketing budget in check. With so many digital marketing options available, it can be easy to overlook the benefits of traditional print marketing. But don’t count print out just yet – there are plenty of smart ideas for print marketing on a budget.

  1. Business Cards

A business card is a must-have for any small business owner. They are an easy and affordable way to introduce yourself and your business to potential customers. Make sure your business card is memorable by choosing a unique design, using high-quality paper, and including all necessary contact information.

  1. Flyers and Brochures

Flyers and brochures are a great way to spread the word about your business without breaking the bank. They are perfect for handing out at events, leaving in local businesses, or including in mailings. Keep the design simple and eye-catching, and make sure to include all relevant information about your business and services.

  1. Postcards

Postcards are a cost-effective way to advertise your business to a targeted audience. You can use postcards to promote a special offer, announce a new product or service, or simply introduce your business to potential customers. Consider partnering with another local business to distribute postcards to their customers for added exposure.

  1. Door Hangers

Door hangers are a unique and affordable way to reach potential customers in a specific geographic area. You can use door hangers to promote a special offer, invite people to an event, or simply introduce your business. Make sure to include all necessary contact information and a call to action.

  1. Stickers

Stickers are a fun and creative way to promote your business. You can use stickers to brand your products or packaging, or hand them out at events to customers. Consider partnering with a local artist or designer to create a unique and eye-catching design.

  1. Branded Merchandise

Branded merchandise, such as t-shirts, hats, and tote bags, are a great way to promote your business while also providing value to your customers. Choose items that are practical and useful, and make sure to include your business logo and contact information.

  1. Vehicle Wraps

If you have a vehicle for your business, consider investing in a vehicle wrap. This is a more expensive option, but it can provide a lot of exposure for your business. Make sure to choose a design that is eye-catching and includes all necessary contact information.

  1. Newspaper or Magazine Ads

While traditional print advertising can be expensive, local newspapers and magazines often offer affordable options for small businesses. Look for publications that cater to your target audience, and consider running a smaller ad or classified listing to start.

  1. Direct Mail

Direct mail can be a cost-effective way to reach potential customers in a specific geographic area. Consider partnering with other local businesses to share mailing lists and reduce costs. Make sure to choose a design that stands out in the mailbox, and include a clear call to action.

  1. Local Publications

Local publications, such as community newsletters and event programs, often offer advertising opportunities at a lower cost than larger publications. Look for opportunities to advertise in publications that cater to your target audience, such as a local parenting magazine or business directory.

In conclusion, print marketing doesn’t have to break the bank. By choosing the right materials and distribution channels, you can effectively promote your business without overspending on your marketing budget. Remember to keep your designs simple and eye-catching, and always include all necessary contact information and a clear call to action.

 

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About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!