Updated 7 October 2026
A more responsible print job starts with what you need to produce and how it will be used. Ask specific questions rather than relying on an eco label.
Reduce avoidable production
Choose a quantity that fits actual distribution and the time before the information changes. Design evergreen sections separately from changing details where practical. Check every proof carefully to avoid reprints.
Compare material options
Ask about recycled content, fibre sourcing, weight and suitable production methods. Review whether coatings, laminates, foil, adhesives or mixed materials affect the item’s intended use and disposal. The right option depends on the job.
Verify the end-of-life route
Check what the local collection programme accepts; appearance alone does not establish recyclability. Ask about release liners and other production leftovers. Keep evidence for any environmental statement you make to customers.
Your next move
Bring expected usage and disposal questions into the quote request. ITG can help compare suitable choices without claiming that any one material is impact-free.
Further reading: Current guidance on environmental claims.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!