Updated 7 October 2026
Brand growth does not have to mean a new giveaway or print piece for every occasion. Build a system you can reuse and maintain.
Reuse the useful parts
Create approved templates for recurring needs and keep core messages stable. Update a price or event detail without redesigning the entire piece. Organise the files so staff use the current version.
Test before expanding
Trial a small quantity or a focused campaign before ordering broadly. Record what customers use and what remains in storage. A beautiful item that has no distribution plan still consumes money and materials.
Report progress accurately
Describe specific changes you can support, such as fewer obsolete pieces or a verified material choice. Do not turn a small improvement into a claim about the whole business. Review the message when the practice or supplier changes.
Your next move
List the materials you produced last year and identify one that can become reusable. ITG can help make the design system more consistent and easier to maintain.
Further reading: Current guidance on environmental claims.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!