Updated 7 October 2026
A useful business card helps someone remember who you are and take the next step. Readability and relevance matter more than an unusual shape.
Keep the essentials clear
Include your name or business, a concise description and the contact routes you actually monitor. Give the main information enough space. Test the smallest type at full size rather than judging it on a zoomed-in screen.
Use the back with purpose
A short service summary, appointment space or useful reminder can give the card a reason to be kept. If you use a QR code, lead to a mobile-friendly page and include a readable address as a fallback. Test the printed code before approving the run.
Choose a practical format
Consider wallets, holders, mailing and whether someone needs to write on it. Ask about stock and finishes before adding decorative treatments. Avoid ordering a large quantity when roles or contact details are likely to change.
Your next move
Check whether a new contact can understand your work from the card alone. ITG can help make the card part of the same identity as your website and other print materials.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!