Hey there, business owners! Are you looking to increase your sales and get noticed by potential customers? Well, look no further than your trusty sign! A well-designed and effective sign can do wonders for your business, but where do you start? Fear not, because we’ve got the top 5 tips for creating a great sign that will make your business stand out from the crowd. So let’s dive in!

Tip #1: Your sign needs to talk to your audience.

Now, this may seem obvious, but you’d be surprised how many business owners forget this simple rule. Your sign should reflect your business’s unique attributes and competitive advantage. This is why it’s important to have your sign professionally designed. But first and foremost, you need to understand your target audience and carve out a specific niche. Are you targeting millennials? Baby boomers? Gen Z? Once you know who you’re talking to, you can tailor your sign to appeal to them.

Tip #2: Have good lighting.

Have you ever seen a sign that was so darkly lit you couldn’t even read it? Yeah, us too. Don’t be that business! Make sure your sign is well-lit and easy to read. Great vibrant colours work too, as long as they’re not too garish. And don’t forget, good lighting can also make your sign look more attractive at night. So, if you want your business to be seen in all its glory, make sure your sign is properly lit up!

Tip #3: Keep it short and simple.

Let’s face it, people don’t have a lot of time or patience these days. So, don’t overload your sign with too much information or poor graphics. Signs shops are notorious for creating logos that are, well, not great. Instead, why not get your logo professionally designed by an expert? They’re cost-efficient and provide an excellent return on investment. Your logo makes the first impression and communicates your brand identity, so it’s worth investing in. Remember, less is more when it comes to signs!

Tip #4: Be sure it’s big enough to be read from a distance.

What’s the point of having a sign if no one can read it? Check with your local sign regulations, and then make sure your sign is legible from nearby vantage points and high traffic areas. Get as much exposure as you can! And if you’re worried about making your sign too big, just remember what they say, “size matters.” Okay, maybe not in all cases, but it definitely does when it comes to signs!

Tip #5: Change it up occasionally.

Now, we’re not saying you need to change your whole sign every month, but it does help to add additional information about your business whenever possible. New sale going on? New event taking place? Adjusting this information may increase your sign’s profile. And who doesn’t like a little change once in a while? It keeps things interesting and fresh!

And there you have it, folks, the top 5 tips for creating a great sign for your business. Remember, good business signage is key to increasing sales. For a minimal cost, your sign promotes your business to multiple potential customers more effectively than print media, mailers, or direct marketing. So, make sure yours is doing its job well! And if all else fails, just remember the immortal words of Austin Powers, “Yeah, baby, yeah!”

Connect with the team at ITG to get your project started today!

About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!