Are you tired of your business’s marketing materials looking unprofessional or unappealing? Have you ever used Comic Sans in a design and received criticism from others? Typography, or the style and arrangement of type, plays a crucial role in the overall look and feel of your brand. In this article, we’ll explore the pitfalls of Comic Sans and other hated fonts, and why you should care about typography in small business.

First of all, let’s talk about Comic Sans. This font was created in 1994 by Vincent Connare and was originally designed for use in Microsoft Bob, a user-friendly interface for Windows 95. Its playful and informal style was intended to appeal to children and to make the interface more approachable. However, it quickly became overused and is now widely considered one of the most hated fonts.

The problem with Comic Sans is not necessarily the font itself, but rather its misuse. Comic Sans is often used in inappropriate contexts, such as professional business documents or serious design projects. It’s important to remember that typography can convey different emotions and attitudes, and using an inappropriate font can send the wrong message to your audience.

Another common pitfall in typography is using too many fonts in one design. While it may be tempting to use a variety of fonts to make your design stand out, using too many can create a chaotic and unprofessional look. Stick to two or three fonts that complement each other and use them consistently throughout your design.

But why should you care about typography in small business? Well, for starters, your brand’s visual identity is crucial in attracting and retaining customers. Your marketing materials, such as business cards, brochures, and websites, are often the first point of contact with potential customers. The typography you use can impact their first impression and determine whether they choose to do business with you.

Additionally, good typography can enhance readability and accessibility. Using appropriate fonts and font sizes can make your content easier to read for people with visual impairments or reading difficulties. This can help ensure that your message reaches a wider audience and that everyone can access the information you’re trying to convey.

So, what should you do to improve your typography and avoid the pitfalls of Comic Sans and other hated fonts? Here are some tips:

  1. Choose appropriate fonts: Think about the mood and tone you want to convey and choose a font that matches. For example, if you want to convey a professional and trustworthy image, consider using a serif font. If you want to convey a modern and sleek image, consider using a sans-serif font.
  2. Use font pairings: Instead of using multiple fonts, pair a bold font with a complementary regular font or use two complementary sans-serif or serif fonts.
  3. Pay attention to font size: Make sure your font size is appropriate for the medium you’re using. For example, a font size of 12pt may be too small for a printed brochure, but may be appropriate for a website.
  4. Use white space: Give your text room to breathe by using white space. This can help improve readability and make your design look more professional.

In conclusion, typography plays a crucial role in the overall look and feel of your brand. Using appropriate fonts and font pairings, paying attention to font size, and using white space can enhance the readability and accessibility of your content and help create a professional and appealing visual identity for your business. So, say goodbye to Comic Sans and hello to good typography!

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About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!