Updated 7 October 2026
Vinyl can be a practical sign material, but a good return is not guaranteed. Match the message, surface and expected life to the location.
Define the purpose
A window graphic, directional sign and temporary event message serve different needs. Decide who must read it, from where and for how long. Prioritise a short message and useful contrast rather than fitting in every detail.
Ask about the whole installation
Check the surface, weather exposure, material suitability, cleaning and removal. Include installation, access equipment and replacement in the quote. Confirm property-owner permission and any applicable sign requirements before production.
Review results realistically
Ask customers how they found you or track a relevant contact route. A sign may provide recognition and directions even when it does not produce an immediate sale. Compare its useful life and total cost with the alternatives for that purpose.
Your next move
Photograph the location and measure the viewing distance before designing. ITG can help choose a layout and material specification around those conditions.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!