Updated 7 October 2026
Before adding another promotion, look for places where interested customers lose momentum. Clear information and useful follow-up can create opportunities you already have the capacity to serve.
Walk through the enquiry
Try contacting your business from a phone. Can someone find the right service, understand what happens next and send an enquiry without a long form? Check the confirmation message and who receives the request. A missed enquiry is a problem advertising cannot fix.
Offer a useful next step
After a completed job, explain care, replenishment or a related service when it is relevant. A label order might lead to a matching shelf card; a new website might need a simple launch handout. Describe the benefit and let the customer decide. Avoid adding extras that make the original purchase harder to use.
Help customers recommend you
Give satisfied customers a short description of who you help and a link they can pass along. If you offer a referral reward, explain the conditions plainly and check that the offer still leaves a workable margin. A referral programme and a public review request are different: do not reward positive reviews.
Follow up with permission
A helpful project check-in should have a clear purpose. Promotional emails need an appropriate consent basis and an easy way to unsubscribe; an earlier purchase does not create unlimited permission. Keep contact records and respect requests to stop.
Your next move
Choose one gap, improve it and record enquiries, completed orders and staff time for a month. ITG can help connect the website, print piece and follow-up message so the next step is easy to understand.
Further reading: Canada’s anti-spam guidance.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!