Ah, the sound of music! It can be the perfect backdrop to a romantic dinner, a summer day at the beach, or a night out with friends. But when it comes to your website, music is not always the best choice.

Distraction and annoyance

Let’s face it, music can be distracting and annoying, especially if it’s playing automatically when someone visits your website. Your visitors may be listening to their own music, or they may be in a quiet environment and suddenly interrupted by your website’s music. This can be frustrating and cause them to leave your site immediately.

Compatibility and accessibility

Not all visitors to your website will have the same devices or software, and not all devices or software will be compatible with music on your website. For example, visitors who are using screen readers to access your website may find it difficult or impossible to use your site if there is music playing in the background. Additionally, visitors who are using older devices or slower internet connections may find that your website takes longer to load or freezes altogether when music is playing.

Legal issues

Using copyrighted music on your website without permission can lead to legal issues and expensive fines. It’s important to make sure that any music you use on your website is either royalty-free or properly licensed. Even if you think that no one will notice or care, it’s better to err on the side of caution and avoid the risk of legal trouble.

Negative impact on SEO

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results. When music is playing on your website, it can negatively impact your SEO efforts by slowing down your website’s loading time, making it more difficult for search engines to crawl your site, and increasing your website’s bounce rate (the percentage of visitors who leave your site after viewing only one page). All of these factors can lower your website’s ranking in search engine results.

Better alternatives

There are better alternatives to using music on your website that can still create a pleasant and engaging experience for your visitors. For example, using high-quality images and videos can help to showcase your brand and create a visually appealing experience for your visitors. You can also use well-written content that is informative, engaging, and easy to read.

If you do want to use sound on your website, consider using sound effects or brief audio clips that are relevant to your brand or product. For example, a website for a restaurant could use the sound of sizzling food or clinking glasses to create an ambiance without being intrusive or distracting.

Music may be a great addition to some situations, but when it comes to your website, it’s a bad idea. It can distract and annoy your visitors, cause compatibility and accessibility issues, lead to legal trouble, and negatively impact your SEO efforts. Instead, consider using high-quality visuals and well-written content to engage your visitors and create a memorable online experience.

Connect with the team at ITG to get your project started today!

About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!