Updated 7 October 2026
Choose a website platform for the business you need to run. WordPress can be flexible, but that flexibility comes with maintenance responsibilities.
Define the requirements
List the content, forms, editing roles, integrations and future changes you actually need. Compare the full workflow with simpler hosted options. Popularity alone is not a reason to choose a platform.
Include ongoing care
Clarify who handles hosting, updates, backups, security and plugin compatibility. Budget for maintenance as well as the initial build. Check whether the editing experience is manageable for the people who will use it.
Keep ownership clear
The business should understand its domain, hosting, licences and access. Agree on what happens if the relationship with the developer ends. Check export and migration options and keep a tested backup process.
Your next move
Bring your requirements and available maintenance capacity to the platform discussion. ITG can help compare the options around the actual website tasks.
Further reading: WordPress security and maintenance considerations.
About the Author
Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.
As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!