Are you neglecting your phone as a marketing tool? Your telephone can be a powerful tool to build your brand and connect with your customers. In this article, we’ll explore the many ways you can use your telephone for marketing, from talking to clients and creating on-brand phone messages to being prompt to return calls.

Talking to Clients

When you talk to clients on the phone, you have a unique opportunity to connect with them personally. Your tone of voice, word choice, and overall demeanor can leave a lasting impression on your customers. It’s important to approach each phone call with a positive attitude, even if you’re having a rough day.

One way to make a great impression on your clients is to listen actively. Listen to their needs and concerns, and ask questions to clarify any issues. Show empathy and understanding, and offer helpful solutions to their problems. By being a good listener, you’ll build trust with your clients and create a positive experience for them.

Creating On-Brand Phone Messages

When customers call your business and are put on hold, they’ll hear your phone messaging. This is a great opportunity to showcase your brand’s personality and values. Make sure your phone messaging is on-brand, with a clear message and a friendly tone.

Avoid using generic, stock messages that don’t reflect your brand. Instead, create custom messages that align with your brand’s personality. Use language that’s easy to understand and reflects your brand’s values. And remember to include relevant information, such as your business hours or website.

Being Prompt to Return Calls

Another important aspect of using your telephone for marketing is being prompt to return calls. If a customer calls and leaves a message, make sure to return their call as soon as possible. This shows that you value their time and their business.

Make sure to have a system in place for returning calls promptly. Set aside time each day to check your messages and return calls. If you’re unable to return a call right away, send a quick message acknowledging the call and letting the customer know when they can expect to hear back from you.

Using Your Phone for Outreach

In addition to talking to clients and returning calls, you can also use your phone for outreach. This includes cold calling potential customers, following up with leads, and reaching out to current clients to offer new products or services.

When making cold calls, it’s important to do your research first. Make sure you’re targeting the right audience, and have a clear message and goal in mind. Keep your tone friendly and engaging, and be prepared to answer any questions the customer may have.

When following up with leads, make sure to personalize your outreach. Refer to any previous conversations or interactions you’ve had with the customer, and remind them of how your product or service can benefit them. And when reaching out to current clients, make sure to offer something of value, such as a new product or service that meets their needs.

Your telephone can be a powerful tool for marketing your small business. By talking to clients, creating on-brand phone messages, being prompt to return calls, and using your phone for outreach, you can build your brand and connect with your customers. Remember to approach each phone call with a positive attitude and a willingness to listen, and keep your messaging on-brand and friendly. With these tips, you’ll be well on your way to using your phone to grow your business!

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About the Author

Tina getting a closer look with a magnifying glass

Tina Kempling, the Lean Green Team Leader at Imagine That with over 35 years of experience in the print industry, newspaper and magazine advertising.

As an industry-certified designer since 1991, Tina knows her stuff when it comes to marketing vision. But what sets her apart is her understanding of advertising and marketing in today’s digital and print market. She can help companies tap into the incredible marketing power in new and creative ways. Ready to take your marketing game to the next level? Give Tina a shout!